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THY Signs Major Sponsorship Deal With Melbourne Victory
Turkish Airlines has signed a three-year sponsorship deal with Melbourne Victory football club, expanding its sports sponsorship to Australia
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- 9 months before
- Category: AIRLINE
- Published: 04/03/2024
Turkish Airlines (THY) has expanded its sports sponsorships by partnering with Melbourne Victory, a leading Australian football club. The three-year deal, which commences in the 2024-2025 season, will see THY become the principal sponsor of the club's Isuzu UTE A-League Men and Liberty A-League Women teams, as well as all academy team jerseys.
The partnership includes a range of benefits for THY, including prominent branding on the front of all team jerseys, as well as various in-stadium activations, stadium signage, and visibility across digital platforms.
THY Chairman of the Board and Executive Committee Prof. Dr. Ahmet Bolat said of the deal: "We are delighted to embark on this journey with Melbourne Victory. Creating unforgettable experiences for football fans and travel enthusiasts, and supporting sports clubs across many different disciplines, has become a tradition for us as we share the values of passion for success and excellence."
Melbourne Victory Club President Caroline Carnegie said of the partnership: "We are thrilled to have Turkish Airlines as our principal sponsor, particularly as they expand their flight network to Melbourne from March 2024. We are proud to be partnering with Turkish Airlines, a global force in aviation that has won numerous awards for its service, customer satisfaction, and sustainability."
Turkish Airlines' sponsorship of Melbourne Victory is a testament to the company's commitment to sports. THY sponsors a range of sporting events and teams around the world, with the aim of contributing to the development of sports.
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